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CHANNEL MARKETING CONCIERGE: A MUST-HAVE FOR CHANNEL SUCCESS
The notorious 80/20 rule applies to the channel sales model, where vendors find that 80% of their business comes from 20% of their partners. Despite their best efforts, vendors struggle to engage their partners across the spectrum. This whitepaper takes a look at the possible causes and discusses how you can mitigate them effectively with Channel Marketing Concierge Services.
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