Marketing automation 2013

There�s no doubt that marketing automation has become one of the essential components of B2B marketing. However, the question is how many B2B marketers truly understand the importance of marketing automation. Research conducted by The Aberdeen Group as a part of its Analyst Insight study revealed that marketing and sales professionals �face a multitude of pressures� and in this environment, they need to stay �laser- focused on targeting and personalization of offers and messages��task that can�t be accomplished unless you have a good in place and know how to use it effectively.