Franchise management by Mindmatrix. Supports franchise marketing through asset management, channel management, marketing automation and sales enablement
Presenting the Mindmatrix franchise management software that makes franchise marketing easy for both-the franchisor and the franchisee.
Franchise management is a challenging task for both the franchisor and the franchisee. From the franchisor's perspective, managing multiple franchisees at a micro-level is not possible. Keeping score of franchise marketing activities, usage of national franchise marketing funds and franchise performance and revenue tracking is not easy. The franchisees on the other hand find it difficult to yield the right kind of results with only national marketing programs-they feel a need for custom marketing and sales programs that help them gain a strong hold locally.
With Mindmatrix, the franchisor gets a platform to track and monitor franchisee's marketing activities and MDF usage, while the franchisee gets powerful, yet easy-to-use marketing tools that can be used to market their franchise at a local level. Our Franchise management software offers various franchise marketing tools that support-personalized sales collateral creation, social media marketing, e-mail marketing, demand generation, lead nurturing, SMS marketing and advanced reporting and analytics
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