Marketing Automation: A Pathway to Demand Generation SuccessMarketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there�s a good return on marketing investment�all while faced with tight budgetary and resource constraints.

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Marketing Automation: A Pathway to Demand Generation Success
Marketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there�s a good return on marketing investment�all while faced with tight budgetary and resource constraints.

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